Laura Schneider
Logo Design & Brand Identity
HAIR COLORIST based in Greenwich, CT
For the creation of this client's brand identity
I based my research on Women's hair styles.
I inspired myself from different women hairstyles, each from different eras to create a logo.
What inspired me looking at these styles was the different shapes, the movements, the way hair moves freely. I realized that all these styles create an N shape. That's how Nancy De Leon's brand identity was born....
My tasks in its realization were the following:
Tasks:
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Research & Concept Proposal
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Logo & brand identity
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Business Card
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Style guide
Magazine Design & Editorial
REVEALD BY CURVE SUMMER 2020
For the creation of this bi-yearly B2B industry magazine (Fashion & Lingerie), I took on the role of an editor in chief. My tasks in its realization were the following:
Tasks:
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Creative direction
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Brainstormed on the article & topic of the magazine
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Supervised the articles writing with contributors & journalists
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Designed and created the the entire layout of 68 pages and determined the look and feel of the publication
Rebranding
THE STRASBURG GARDEN TOUR 2020
The Strasburg Heritage Society reached out to me for a full rebrand of their event communication. My task was to keep the feel of Strasburg's history but give it a little breath of fresh air.
Tasks:
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Concept research
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Full design and rebrand
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Design and layout for:
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Invite
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Poster
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Social media banners
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Brochure
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