Laura Schneider​​

SO NY is a personal project that has been created by myself under the umbrella of my event company in Switzerland called

Tshyla Jones Music.  

 

The SO NY urban parties started in February 2015 with the idea to bring a New York City vibe the Swiss landscape that is more EDM oriented. 

Throughout my life, I have been lucky to travel extensively and experience many events and parties around the world. It widened my creative horizons and made me realize what my city, at the time, was missing and in demand for. 

 

With SO NY I brought finesse & elegance into the local nightlife, with a great balance and blend of old school and new school Hip-Hop and RnB to the dancefloor. 

My main focus was the best DJs and a subtle touch of NYC either with technical lighting creating an illusion of high-rise buildings and projection mapping landscapes of New York City.

 

The posters visual art & design direction done by Laura Schneider